Find out what your software really costs you

Visual workflow automation with branching and routers built in.

• Free plan with 1,000 operations per month and no time limit
• Visual canvas where branching does not cost extra operations
• 3,000+ pre-built app integrations

The largest app directory in automation, priced by task volume.

• Largest integration catalogue of any automation platform
• Simple two-step automations take minutes to build
• Large template library and community

Email marketing billed on emails sent rather than contacts stored.

• Contact storage is not the main billing axis
• SMS, WhatsApp and transactional email included rather than bolted on
• Free plan is usable rather than a demo

Long-standing email platform billed mainly on contact count.

• Familiar interface with a large template library
• Strong e-commerce integrations
• Extensive documentation and tutorials

Budget-friendly hosting with LiteSpeed, SSL and a free domain included.

• LiteSpeed web server with built-in caching
• Domain and SSL included on qualifying plans
• Cleaner control panel than legacy cPanel

Widely known registrar and host with aggressive upsells.

• Very wide brand recognition
• Phone support available in many regions
• Domain management is straightforward

Text-to-speech and voice cloning with a usable free tier.

• Natural prosody and pacing compared with older synthesisers
• Voice cloning from a short sample
• Dubbing with lip-sync support

Edit video and podcasts by editing the transcript.

• Transcript-based editing removes most timeline fiddling
• One-click filler-word removal
• Studio Sound noticeably improves phone or USB mic audio

Hosted commerce platform with the maintenance handled for you.

• No server maintenance, patching or checkout reliability work
• Large app ecosystem covers most feature gaps
• Built-in POS for physical retail

Keyword and backlink tooling aimed at solo operators.

• Keyword difficulty scores are easy to interpret
• Clean interface without enterprise clutter
• Four tools in one subscription

Backlink and keyword data from one of the larger independent crawlers.

• One of the larger independent backlink indexes
• Keyword research and rank tracking in the same account
• Site audit tooling that is genuinely usable at scale

Free WordPress commerce plugin — the cost shows up in hosting and upkeep.

• No platform subscription — the plugin is free and open source
• Full control of the database, theme and checkout code
• Very large extension ecosystem

Workflow automation you can self-host, with code when you need it.

• Self-hosting means no per-operation bill, however much you automate
• Code steps in JavaScript or Python when the canvas is not enough
• Data stays on your own infrastructure

Flat-rate automation, with the task counter removed.

• Flat pricing instead of a per-task meter
• Predictable cost once your automation volume grows
• Frequent lifetime-deal promotions

Email marketing with a free tier that stays useful.

• Free tier is usable for a real list, not a demo
• Cheaper than Mailchimp at comparable list sizes
• Automations and landing pages included

Email built around creators and paid newsletters.

• Built for creators, with paid subscriptions and products
• Visual automation builder that is easy to reason about
• Tagging model is more flexible than list-based tools

Interface design in the browser, with collaboration built in.

• Real-time collaboration in a single file
• Runs in the browser, so nothing to install or update
• Handoff with inspectable specs and assets

Template-driven design that non-designers can actually finish.

• Templates mean a finished asset in minutes
• Brand kit keeps colours and fonts consistent
• Works in the browser and on mobile

Docs, wikis and lightweight databases in one workspace.

• One workspace instead of a wiki plus notes plus a database
• Pages can nest and reference each other freely
• Generous free tier for individuals

A spreadsheet that behaves like a relational database.

• Linked records model real relationships properly
• Multiple views — grid, calendar, kanban, gallery
• Automations without leaving the base

Analytics that is small, cookieless and readable.

• Cookieless and privacy-focused, so usually no consent banner
• Script is a fraction of the size of the incumbent's
• One dashboard you can read in ten seconds

DNS, CDN and edge hosting on a free tier most sites never outgrow.

• Free plan includes DNS, TLS and DDoS mitigation instead of selling them separately
• Domains are registered at cost, with no discounted first term that renews higher
• Pages and Workers host static or serverless projects without a shared-hosting account

Managed WordPress hosting with the server work handled for you.

• WordPress core updates, caching and CDN are the host's job, not yours
• Staging environments and migrations are included rather than sold as add-ons
• Support is staffed by WordPress specialists

Hosted commerce built for larger catalogues and B2B pricing.

• No platform-imposed transaction fee on most plans, unlike some hosted rivals
• B2B price lists and multiple storefronts are part of the platform
• No servers, patching or checkout reliability work to own

Site, blog and store in one subscription, with the design handled.

• Templates are designed to look finished without a developer
• Hosting and SSL are part of the subscription rather than separate line items
• Blog, scheduling blocks and email campaigns are built in

Keyword, audit and rank data at a fraction of suite pricing.

• Keyword difficulty and volume sit in the same view
• Rank tracking and a site audit are included in the same plan
• Costs far less than the enterprise SEO suites

Scores a draft against the pages already ranking for the term.

• Turns a keyword into a concrete list of terms and structure
• Content audit scores existing pages against today's results
• Works inside Google Docs and WordPress rather than a separate tab

Cookieless analytics that stays on one readable dashboard.

• Cookieless, so most sites can drop the consent banner
• Lightweight script that does not slow pages down
• Dashboard is readable without training

Self-hostable, cookieless analytics you can run yourself.

• Self-hosting keeps visitor data on your own server
• No cookies, so usually no consent banner
• Lightweight script that will not slow the site

Script-to-voiceover studio with per-word control.

• Script editor with per-word emphasis, pace and pause controls
• Stock voice library covers a wide range of accents and languages
• Syncs narration to video and slideshow timelines

Text to speech that also reads documents back to you.

• Reads web pages, PDFs and documents aloud, not just scripted text
• Browser and mobile apps make it usable away from a desk
• Voice library spans many languages and accents

Presenter video from a script, without a camera or a studio.

• Update a script and re-render instead of reshooting
• Presenter videos in many languages from one recording
• Consistent output without a studio or equipment

Open-source interface design and prototyping in the browser.

• Open source and self-hostable, so there is no per-editor licence
• Uses open standards such as SVG, so files are not locked to the vendor
• Browser-based with real-time collaboration

Browser photo editing with a free, ad-supported tier.

• Runs in the browser with nothing to install
• Layered editing, cutouts and batch tools in one place
• AI-assisted tools and templates for quick jobs

Tasks, docs and goals in one workspace, priced per member.

• Tasks, docs, goals and dashboards in one product
• Free tier is usable for a small team
• List, board, calendar and Gantt views from the same data

Notes stored as plain files on your own machine.

• Notes are plain Markdown files you own and can move anywhere
• Works offline by default
• Large plugin ecosystem for extending the editor

Email automation that reaches into the sales pipeline.

• Automations can branch on behaviour, not just time
• Lightweight CRM included rather than a separate purchase
• Site and event tracking feed the same automation engine

Screen recording and editing in one tool, built for tutorials.

• Records screen, webcam and microphone without extra capture software
• Captions, callouts and cursor effects are built for instructional video
• Smaller timeline than a professional NLE, which keeps it approachable

Kanban boards that anyone can pick up in an afternoon.

• Board model is understood instantly, so adoption needs no training
• Generous free tier for small teams
• Butler automation rules on paid plans remove repetitive card moves

Schedule social posts without a heavyweight suite.

• Priced per channel, so a small team can share access cheaply
• Publishing queue and calendar are quick to learn
• Free tier is enough to test the workflow

Consumer applets that join services without a workflow builder.

• An applet takes minutes to create
• Catalogue covers consumer services and smart-home devices
• Runs on phones as well as the web

Open-source automation that you can host yourself.

• Self-hosting keeps workflow data on your own infrastructure
• Open source, so pieces can be audited and extended
• Visual builder with branching and loops

A CRM suite where marketing is one hub among several.

• Marketing, sales and service data share one contact record
• Free tier covers basic email, forms and a contact list
• Large ecosystem of integrations and templates

Email and SMS built around an online store's own events.

• Store events trigger automations without custom code
• Email and SMS sit in the same automation builder
• Prebuilt e-commerce flows shorten setup

A publishing platform for newsletters rather than a campaign tool.

• Publication features such as referrals and recommendations are built in
• Paid subscriptions can run without a separate platform
• The newsletter website comes with the account

Cloud servers with rates that are easy to predict.

• Per-server pricing is predictable rather than usage-metered across many products
• Documentation and tutorials are unusually practical
• Managed databases and Kubernetes are available

VPS and cloud services now sold through Akamai.

• Simple hourly billing per instance
• Data centres in several regions
• Managed Kubernetes, databases and storage available

Cloud instances and dedicated servers from European data centres.

• Rates are published per instance size rather than quoted
• Dedicated servers available alongside cloud instances
• Locations in Europe and the United States

Frontend deployments that start from a git push.

• Git push to a working preview URL in one step
• Edge functions and image optimisation are built in
• Preview deployments make review straightforward

Static hosting with build pipelines and forms included.

• Static deploys connect straight to a git repository
• Forms, redirects and identity ship with the platform
• Deploy previews for every branch

A managed platform for web services, workers and databases.

• Services, workers and cron jobs managed in one place
• Infrastructure can be described in a blueprint file
• Managed PostgreSQL and Redis available

Add a storefront to a site you already have.

• Store can be embedded in a site that already exists
• Free tier to start selling before paying
• Sell through social channels as well as a storefront

Sell digital products from a single link.

• No storefront to build or maintain
• Digital delivery, licences and sales tax handled
• Works from a single link or an embed

A merchant of record for software and digital goods.

• Acts as merchant of record, so tax compliance sits with the vendor
• Licence keys and subscriptions handled for software
• Checkout can be embedded or hosted

A hosted store for digital downloads and print on demand.

• Print-on-demand fulfilment is built in
• Hosted storefront needs no maintenance
• Digital delivery and subscriptions supported

Presenter videos generated from a script.

• Script to presenter video without filming
• Avatars and voiceover in many languages
• Templates for common video formats

Text-to-video editing with stock media and voiceover.

• Prompt or script to a first cut quickly
• Large stock library included
• Synthetic voiceover in several languages

Turns long recordings into short vertical clips.

• Finds and cuts highlights without manual scrubbing
• Captions and reframing are automatic
• Output is sized for short-form platforms

Scripts and long recordings condensed into short video.

• Turns an article or a script into video
• Filler words and blanks can be cut from a recording
• Captions and stock visuals are automatic

Rank tracking, audits and competitor research in one subscription.

• Rank tracking, audit and research in one subscription
• White-label reports for client work
• Local and regional rank tracking

An SEO suite built around its own link index.

• Keyword, link and crawl tools in one subscription
• On-page recommendations are specific enough to act on
• Local listing management available

Analytics you can host, with no visitor data sent to a third party.

• Self-hosting keeps visitor data on your own infrastructure
• Standard reports are not sampled
• Consent and privacy controls are part of the product

Adobe's template editor for quick social and marketing assets.

• Edits in the browser and on mobile with nothing to install
• Adobe fonts and stock assets are available in the editor
• Templates for common social and print formats

Drag-and-drop site building with hosting included.

• Visual editor needs no code
• Hosting and business apps come with the plan
• Templates across many industries

Design-led site building with animation on the canvas.

• Canvas-based design with animation built in
• Publishing and hosting happen in the same tool
• Responsive breakpoints are set visually

Build a web app with a visual editor and a hosted database.

• Application logic built without writing code
• Hosted database and user accounts included
• Plugins extend the editor

One plan read through list, board, timeline and calendar views.

• List, board, timeline and calendar views over the same tasks
• Rules automate routine task updates
• Handles cross-team projects with dependencies

Configurable boards for teams that want their own workflow.

• Boards can be configured per team
• Automations move items without manual updates
• Dashboards summarise across boards

A fast personal task list that small teams can share.

• Adding a task is quick from any device
• Natural-language dates and recurring tasks
• Filters and labels support a personal system

Projects, messages and files in one deliberately simple space.

• Flat workspace pricing rather than per seat
• Messages, files and to-dos share one project space
• The small feature set is quick to learn

Issue tracking built for fast software teams.

• Keyboard-driven interface is fast to work in
• Cycles and roadmaps fit software planning
• Issue views and filters are quick to configure

A support suite built around the ticket.

• Tickets from email, chat and social land in one queue
• SLAs, macros and routing rules reduce manual triage
• Help centre and knowledge base included

Messenger-first support with onboarding tools attached.

• Messenger and in-app chat out of the box
• Shared inbox with assignment and automation
• Product tours and onboarding messages

Chat, helpdesk and a chatbot in one subscription.

• Chat, inbox and chatbot share one subscription
• Free tier covers a single operator
• Mobile apps for answering away from a desk

Visual planning and scheduling for social profiles.

• Visual calendar suits image-led planning
• Scheduling across the main social networks
• Link-in-bio page included

Social management with scheduling and monitoring streams.

• Several networks scheduled from one dashboard
• Streams for monitoring mentions and keywords
• Approval workflows for team publishing

Desktop workspace software for managing multiple apps and accounts

• Run multiple accounts or instances of the same application concurrently without logging in and out
• Unified search bar to find information across connected applications like Slack, Notion, and Google Drive
• Built-in Focus Mode and Pomodoro timer to minimize notification interruptions