Reviewed 2026-10-14
HubSpot vs Mailchimp
A CRM suite with marketing attached against an email platform that has grown into more.
Our take
HubSpot
HubSpot wins when marketing has to hand qualified contacts to sales inside the same system. Mailchimp wins for a team that only needs campaigns and a list and does not want to pay for hubs it will not use. Decide by whether sales and marketing need to share one contact record.
Side by side
Rows marked in colour show which option we think is ahead on that point.
| Criteria | HubSpot | Mailchimp |
|---|---|---|
| Core object | A contact record shared across hubs | An audience list |
| CRM | Included on free and paid tiers | Basic contact management |
| Templates and campaigns | Adequate and audience-focused | A large template library |
| Handoff to sales | Deals and pipelines built in | Not its purpose |
| Entry cost shape | Free tier, then contact tiers per hub | Free tier, then contact tiers |
Sources
These are the vendor pages we used when writing this comparison. Prices and plan limits change; confirm them before you commit.
Frequently asked questions
Answers restate what this comparison records and link to the vendor pages it cites.
What is the difference between HubSpot and Mailchimp?
A CRM suite with marketing attached against an email platform that has grown into more.
How do HubSpot and Mailchimp compare on price?
Both are tiered, so the figure depends on your own volume. Our entries describe HubSpot as: Free tier of core tools; paid hubs are priced per seat and by contact tier. And Mailchimp as: Free tier available; paid plans scale with contacts. Compare the HubSpot pricing page and the Mailchimp pricing page before you commit.
Which should I choose, HubSpot or Mailchimp?
HubSpot wins when marketing has to hand qualified contacts to sales inside the same system. Mailchimp wins for a team that only needs campaigns and a list and does not want to pay for hubs it will not use. Decide by whether sales and marketing need to share one contact record.
Where did the figures in this comparison come from?
This comparison is based on the vendor pages we read: HubSpot marketing pricing and Mailchimp pricing. Prices and plan limits change, so check them before you commit.
How do HubSpot and Mailchimp compare on "Core object"?
HubSpot: A contact record shared across hubs. Mailchimp: An audience list.
How do HubSpot and Mailchimp compare on "CRM"?
HubSpot: Included on free and paid tiers. Mailchimp: Basic contact management.