Email Marketing & CRM
ActiveCampaign
Email automation that reaches into the sales pipeline.
ActiveCampaign links email marketing to a lightweight CRM, so a campaign can trigger follow-up tasks for a salesperson. It is more machinery than a newsletter needs, and the pricing steps up with contacts.
Pricing: No free tier; paid plans scale with the number of contacts
Confirm the current price on ActiveCampaign's own pricing page ↗Where it is strong
- Automations can branch on behaviour, not just time
- Lightweight CRM included rather than a separate purchase
- Site and event tracking feed the same automation engine
- Handles both marketing and transactional follow-up
What it gives up
- No free tier, so evaluating it costs money
- Cost rises with contacts and the tiers are not cheap
- More setup than a newsletter tool needs
Notable features
- Visual automation builder
- Built-in CRM
- Site tracking
- Segmentation
What ActiveCampaign replaces
Other email marketing & crm tools we track
Frequently asked questions about ActiveCampaign
Answers are drawn from the notes on this page. Where a figure is involved we link to the vendor's own page rather than restate a number we cannot keep current.
What is ActiveCampaign used for?
Email automation that reaches into the sales pipeline. ActiveCampaign links email marketing to a lightweight CRM, so a campaign can trigger follow-up tasks for a salesperson.
How much does ActiveCampaign cost?
Our entry describes ActiveCampaign's pricing like this: No free tier; paid plans scale with the number of contacts. Prices and plan limits change, so confirm the current figure on the ActiveCampaign pricing page.
Is there a free plan for ActiveCampaign?
Our entry records ActiveCampaign as a paid product and does not list a free tier. No free tier; paid plans scale with the number of contacts. Check the ActiveCampaign pricing page for the current plans, including any trial.
What is ActiveCampaign good at?
Our notes list these strengths: Automations can branch on behaviour, not just time; Lightweight CRM included rather than a separate purchase; Site and event tracking feed the same automation engine.
What are the trade-offs with ActiveCampaign?
Our notes list these trade-offs: No free tier, so evaluating it costs money; Cost rises with contacts and the tiers are not cheap; More setup than a newsletter tool needs.
What does ActiveCampaign replace?
We list ActiveCampaign as an alternative to Mailchimp and Klaviyo. Browse Mailchimp alternatives and Klaviyo alternatives to see what else we track for each.
Last reviewed 2026-10-14. Spot something wrong? Email info@promotcha.app.