Skip to main content
Promotcha.app

Reviewed 2026-10-14

Best Klaviyo Alternatives in 2026

There are 6 replacements in our index for Klaviyo. We describe what each one is good at and what it gives up. Every entry links to the vendor's own pricing page, because published prices change and we would rather you check than trust.

Options in our index

1

Brevo

Email Marketing & CRM

Visit Brevo

Brevo (formerly Sendinblue) charges by send volume instead of list size, so a large, lightly-contacted list is far cheaper to keep than on per-contact pricing. SMS, WhatsApp and transactional email sit in the same platform.

Pricing: Free plan available; paid plans scale with sendsconfirm on Brevo's site ↗

Strengths

  • Contact storage is not the main billing axis
  • SMS, WhatsApp and transactional email included rather than bolted on
  • Free plan is usable rather than a demo
  • Built-in CRM alongside campaigns

Trade-offs

  • Fewer ready-made templates than the older incumbents
  • Some automation features sit on higher tiers
Read our full Brevo notes →
2

Mailchimp

Email Marketing & CRM

Visit Mailchimp

Mailchimp is familiar and well documented, but contact-based pricing means unsubscribed and unengaged contacts still affect your tier. Several price adjustments over recent years are the most common reason readers tell us they start shopping around.

Pricing: Free tier available; paid plans scale with contactsconfirm on Mailchimp's site ↗

Strengths

  • Familiar interface with a large template library
  • Strong e-commerce integrations
  • Extensive documentation and tutorials

Trade-offs

  • List size drives cost, including for contacts who never open
  • Feature tiers can be restrictive on entry plans
  • Frequent pricing changes make budgeting harder
Read our full Mailchimp notes →
3

MailerLite

Email Marketing & CRM

Visit MailerLite

MailerLite keeps a genuinely usable free plan and its paid tiers are cheaper than the incumbents at similar list sizes. Automation and landing pages are included rather than sold as upgrades, though the template library is smaller.

Pricing: Free tier available; paid plans scale with subscribersconfirm on MailerLite's site ↗

Strengths

  • Free tier is usable for a real list, not a demo
  • Cheaper than Mailchimp at comparable list sizes
  • Automations and landing pages included
  • Clean editor that non-designers can work with

Trade-offs

  • Smaller template library than the incumbents
  • Fewer deep e-commerce integrations
  • Advanced segmentation is limited on lower tiers
Read our full MailerLite notes →
4

ActiveCampaign

Email Marketing & CRM

Visit ActiveCampaign

ActiveCampaign links email marketing to a lightweight CRM, so a campaign can trigger follow-up tasks for a salesperson. It is more machinery than a newsletter needs, and the pricing steps up with contacts.

Pricing: No free tier; paid plans scale with the number of contactsconfirm on ActiveCampaign's site ↗

Strengths

  • Automations can branch on behaviour, not just time
  • Lightweight CRM included rather than a separate purchase
  • Site and event tracking feed the same automation engine
  • Handles both marketing and transactional follow-up

Trade-offs

  • No free tier, so evaluating it costs money
  • Cost rises with contacts and the tiers are not cheap
  • More setup than a newsletter tool needs
Read our full ActiveCampaign notes →
5

HubSpot

Email Marketing & CRM

Visit HubSpot

HubSpot sells a connected set of hubs for marketing, sales and service, so contact records and activity sit in one place rather than being stitched together. The all-in-one design is both the appeal and the cost: entry tiers carry contact limits and the features teams ask for first tend to sit a tier or two up.

Pricing: Free tier of core tools; paid hubs are priced per seat and by contact tierconfirm on HubSpot's site ↗

Strengths

  • Marketing, sales and service data share one contact record
  • Free tier covers basic email, forms and a contact list
  • Large ecosystem of integrations and templates
  • Scales from a small team to a full revenue team

Trade-offs

  • Contact tiers cap the free and entry plans
  • Costs climb quickly once several hubs are in use
  • Setup and onboarding take real time before it pays off
Read our full HubSpot notes →
6

Omnisend

Email Marketing & CRM

Visit Omnisend

Omnisend wires email, SMS and push into the store's own events, so a cart, a product view or a first order can start a sequence without extra plumbing. Its pricing is shaped for store owners, and teams that want a general-purpose CRM or deep B2B automation will find it narrower.

Pricing: Free tier for a limited contact and send volume; paid plans scale with contacts and sendsconfirm on Omnisend's site ↗

Strengths

  • Store events trigger automations without custom code
  • Email and SMS sit in the same automation builder
  • Prebuilt e-commerce flows shorten setup
  • Free tier is enough to test the channel

Trade-offs

  • Narrower than a general CRM once you sell outside a store
  • Contact and send limits decide the tier
  • Reporting is marketing-focused rather than analytical
Read our full Omnisend notes →

Frequently asked questions about Klaviyo alternatives

Answers are drawn from the index above. We do not publish ratings, and every figure we do mention links back to the vendor's own page.

What alternatives to Klaviyo does Promotcha track?

We list 6 alternatives for Klaviyo: Brevo, Mailchimp, MailerLite, ActiveCampaign, HubSpot and Omnisend. Each entry states what the tool is good at and what it gives up.

Where can I check what these Klaviyo alternatives cost?

Every entry above links to the vendor's own pricing page, and prices change often, so confirm before you commit: the Brevo pricing page, the Mailchimp pricing page, the MailerLite pricing page, the ActiveCampaign pricing page, the HubSpot pricing page and the Omnisend pricing page.

How do I choose between these Klaviyo alternatives?

We do not rank tools by commission, and we do not publish ratings we have not surveyed. Read the strengths and trade-offs on this page, then confirm pricing and plan limits on the vendor's own site. Our how we work page explains the approach.