Reviewed 2026-10-14
Moz Pro vs Ahrefs
Two link-and-keyword suites: one is older, the other is larger.
Our take
Ahrefs
Ahrefs wins on the breadth of its crawler and the freshness of its link data, which is what most buyers come for. Moz Pro keeps its own index and the metrics built on it, and that history is the reason to stay. Compare the query allowances on each plan, because that ceiling decides what you can actually do.
Side by side
Rows marked in colour show which option we think is ahead on that point.
| Criteria | Moz Pro | Ahrefs |
|---|---|---|
| Link index | Its own index, smaller | A larger crawled index |
| Keyword research | Keyword Explorer with monthly allowances | A large keyword database with usage limits |
| Site audit | A crawler with on-page advice | Site Audit with crawl comparisons |
| Local SEO | Local listing management | Limited local tooling |
| Plan structure | Tiers set by query and campaign limits | Tiers set by usage limits |
Sources
These are the vendor pages we used when writing this comparison. Prices and plan limits change; confirm them before you commit.
Frequently asked questions
Answers restate what this comparison records and link to the vendor pages it cites.
What is the difference between Moz Pro and Ahrefs?
Two link-and-keyword suites: one is older, the other is larger.
How do Moz Pro and Ahrefs compare on price?
Both are tiered, so the figure depends on your own volume. Our entries describe Moz Pro as: Paid plans only, with a monthly limit on queries and tracked campaigns. And Ahrefs as: Paid plans only, priced in credits; some standalone tools are free. Compare the Moz Pro pricing page and the Ahrefs pricing page before you commit.
Which should I choose, Moz Pro or Ahrefs?
Ahrefs wins on the breadth of its crawler and the freshness of its link data, which is what most buyers come for. Moz Pro keeps its own index and the metrics built on it, and that history is the reason to stay. Compare the query allowances on each plan, because that ceiling decides what you can actually do.
Where did the figures in this comparison come from?
This comparison is based on the vendor pages we read: Moz Pro pricing and Ahrefs pricing. Prices and plan limits change, so check them before you commit.
How do Moz Pro and Ahrefs compare on "Link index"?
Moz Pro: Its own index, smaller. Ahrefs: A larger crawled index.
How do Moz Pro and Ahrefs compare on "Keyword research"?
Moz Pro: Keyword Explorer with monthly allowances. Ahrefs: A large keyword database with usage limits.